My services —
for your way into the digital ecosystem

Building an e-commerce website is easy, but making it work and profitable is another matter. My approach involves a detailed study of the project, the market, the audience, and the internal structure to support the development of the e-commerce project. A complete advisory from the business model analysis to the technological infrastructure choice, from customer care to marketing, logistics to optimization. Establishment of a roadmap and development of customized e-commerce and digital marketing strategies to increase online sales and visibility.
Identification of new online business opportunities, including potential partners and niche markets

The proper use of social media, influencers, email marketing, and all other digital communication tools helps make a brand well-positioned with a specific and precise definition of the tone of voice, uniqueness of message and enhancement of its USP. In this area, omnichannel congruence in collaboration with all other teams working for different touchpoints, including physical ones, is impotent. In this service, my consultancy will help define the digital brand experience to provide the end customer with an experience that aims to make him/her a brand advocate.

Planning and implementing online advertising campaigns, including email marketing, display advertising, and remarketing campaigns. Definition of investment project KPIs and ROAS optimization.
Monitoring and analyzing critical digital marketing metrics to evaluate the success of campaigns and make corrections if necessary
Consulting on the technology, platforms, and/or agencies needed to support digital marketing activities.

The idea of the temporary CDO is to mentor and support the company in its transformation, especially in the initial phase, where the strategic making aspect is crucial, and it is necessary to rethink outside the box. The Dwayofthinking® methodology becomes helpful in helping the transition at the human, technological, and educational levels.

In collaboration with my network of contacts and experts in the field of digital transformation, we can accompany companies to become more digitized in many ways. This service requires managing multiple resources because it impacts the company’s operations, financial and human resources. Evaluation of investment opportunities in emerging technologies and digital innovations is imperative.
It also includes assessing and managing cybersecurity and data privacy risks and developing and implementing policies and procedures to ensure legal and regulatory compliance in digital activities.

As part of the digital project manager, I manage the digital project operationally by coordinating the resources involved in its development and implementation. With my project management skills, which matured over the years, I can help plan the activities to be carried out and their succession, ensuring the achievement of the objectives on time and within the budget allocated for the web project.