About me

Antonella Girone —Biography

My Skills —My World

THE DIGITAL BUSINESS MANAGEMENT AND DEVELOPMENT
With almost 20 years of experience in the eCommerce and digital marketing world, I can support the creation of strategic digital omnichannel or exclusively online projects. I support defining strategic partners for e-commerce and digital transformation project development. My approach is “Digital Tailor Made” based on data and performance.

Creazione strategia Digital Content

Strategia digitale di brand per i social media
Costruire community e branding online
Sviluppo di strategia cross-channel & Social Media
Ottimizzazione SEO
Content & Digital Brand strategy
Funnel Approach per le tue esigenze digital
Data Driven

for yourdigital needs

Data Driven

data and performance analysis
strategy definition to optimize online performance
Use of qualitative and quantitative methods to optimize conversion rate

Digital ecosystem strategy optimization

optimize online branding
Establishing a digital presence with positive attitudes
Acquire and maintain active new customers
Finding new tools to acquire new customers
Using qualitative and quantitative methods to increase the number of customers and users
Defining the P&L and business plan
Defining budget and investments

Education

I pursued various educational programs and courses to enhance my skills in marketing, leadership management, and digital marketing. Main steps during my study path:

NEXT MBA Marketing Director Course, University of Cambridge (Sep 2021 – Jun 2022): A course focused on marketing management and general marketing.
Circular Economy & Sustainability Strategies, University of Cambridge (2021 – 2021): Explored the concepts of circular economy and sustainable strategies.
Leadership Management – EPP Effective Personal Productivity, Leadership Management Ireland (2016 – 2016): Completed a course in leadership management aimed at developing strategic management and leadership skills.
eCommerce Management, Ninja Academy (2014 – 2015): Course focused on business and managerial economics with a specialization in eCommerce management.
Professional Diploma in Digital Marketing, Digital Marketing Institute (2013 – 2013): Obtained a professional diploma in digital marketing, specializing in various aspects of digital marketing strategies.
Marketing Degree, Università degli Studi di Bari (2004 – 2006): Earned a marketing degree with a focus on marketing and advertising.
Master in Marketing of Fashion and Luxury, BUSINESS SCHOOL – Ateneo Impresa – Roma (2003 – 2003): Completed a master’s program in marketing of fashion and luxury, with a specialization in marketing and communication for the fashion industry.
Bachelor’s Degree in Marketing and Communication, Università degli Studi di Bari (1999 – 2002): Attained a bachelor’s degree in marketing and communication.
However “Never Stop Learning” is a must!

Experience

With over 10 years of experience in the field of eCommerce and digital marketing, I have developed a strong skill set and a proven track record of success. As the Group Performance Marketing Manager at Oberalp Group, I have been instrumental in driving marketing strategies and utilizing agile methodologies to enhance business performance. Additionally, my role as the International eCommerce & Digital Marketing Manager has allowed me to excel in ecommerce strategy and business set up, SEO copywriting, business strategy, social media marketing, and sales management.
My previous positions as the Global Head of eCommerce at DITA EYEWEAR and the Head of eCommerce at Expertail demonstrate me expertise in digital consultancy, e-commerce strategies, UX analysis, and digital marketing strategies. I have successfully managed end-to-end e-commerce projects for fashion clients, optimizing their digital presence and implementing best practices for online merchandising.
My experience with Zerogrey and kooomo as the Head of eCommerce further showcases your ability to manage online marketing budgets, develop and execute e-commerce strategies, and drive website design and improvements. Your proficiency in SEO copywriting and social media marketing adds value to my skill set.
With a strong background in e-commerce, digital marketing, and business strategy, I do believe to be useful to guide digital businesses towards growth and success.

My skills

Data analysis

Project Management Ecommerce

Ecommerce Strategy & Execution

Performance Marketing (SEO /SEA/ Affiliation)

Social Media & Influencer Strategy

Full Funnel Digital Strategy

My Values

Digital Love

My key value of “digital love” emphasizes my deep understanding and passion for digital technologies. Combined with my commitment to sustainability, I can bring a unique perspective to my consulting work. By leveraging digital tools and strategies, I can help companies implement environmentally sustainable practices and adopt digital innovations in line with sustainability goals.

A balanced, vegetarian lifestyle

My dedication to a vegetarian lifestyle reflects my values of compassion, health, and environmental awareness. This perspective goes beyond personal choices and can be integrated into my consulting approach. By promoting ethical and responsible business practices, I can guide companies to align my values with consumer demand for more environmentally friendly and socially responsible products and services.

Creative approach and connections

My belief in finding balance in life, work, and family demonstrates my holistic approach to consulting. By connecting with people and projects at a deeper level, I foster strong relationships and create a positive impact. My creative vision allows me to think outside the box and provide innovative solutions tailored to each client’s unique needs. By combining my digital expertise, focus on social and cultural change, and emphasis on human connection, I can help companies thrive in a rapidly changing digital landscape while staying true to their values and fostering meaningful relationships with their audiences.

My passion —about life

Everything is driven by love.

My deep passion for life and work, which revolves around 4 key pillars: love, travel, sports, and technology. These aspects have shaped my perspective, enriched my experiences, and influenced my approach to both personal and professional endeavors.
Firstly, travel has always been a source of inspiration and growth for me. Exploring new cultures, immersing myself in unfamiliar environments, and connecting with people from diverse backgrounds have broadened my horizons and fueled my creativity. The exposure to different perspectives and ways of life has taught me invaluable lessons in adaptability, open-mindedness, and empathy. I believe that these qualities are essential in today’s interconnected world, where understanding and appreciating diversity are paramount.
Secondly, sports have played a significant role in my life.. I have come to appreciate the transformative power of physical activity not only for personal well-being but also for fostering camaraderie and collaboration among individuals. The lessons learned through sports translate seamlessly into the professional realm, where determination, resilience, and effective collaboration are key ingredients for success.
Lastly, my passion for technology has shaped my career and continues to fuel my curiosity. As a self-proclaimed technology nerd, I embrace the ever-evolving digital landscape and stay at the forefront of industry trends. I believe that technology holds immense potential for driving positive change and empowering businesses and individuals alike. From leveraging data analytics to optimize strategies, harnessing the power of social media to amplify brand presence, or exploring innovative solutions through artificial intelligence and automation, technology is a catalyst for growth and innovation.
These pillars have shaped my worldview, taught me invaluable lessons, and enabled me to approach challenges with a unique perspective. I am excited to channel my passion into my professional endeavors, leveraging my experiences, skills, and knowledge to make a meaningful impact in the digital landscape.

Why me —

I truly believe that every person on the planet has something to offer, but we know that we can only add value when we are in a state of excitement and passion, and passion for what I do is why I wake up every day smiling to work on the projects I encounter on my journey. Passion and curiosity and energy are my drivers along with a ‘years of experience in the digital industry, which started in my college days in 2002, with a specialization in fashion, lifestyle and sports. Few remain steadfast in a professional conviction from my college days, but I have always wanted to do the work I do and have built a solid background in strategic implementation and management of ecommerce sites, in implementing CRM strategies and executing digital marketing campaigns, I offer extensive expertise in web analytics and omnichannel retailing. In addition, my passion is to make a difference by acting differently and prioritizing the well-being of our planet, people and animals. Join me in creating a positive impact through innovative and sustainable practices.