SMAU Milano 2025 – AI, Change Management & Digital Transformation

WHERE

Milano

WHEN

5th - 6th november 2025

The workshop addresses the core pillars of Digital Transformation, with a specific focus on the impact of Artificial Intelligence on business, organizational, and decision-making processes.

The presentation explores the relationship between technology, corporate culture, and change, highlighting how innovation and AI are not just technological tools, but true accelerators of organizational evolution.

Through experiences, frameworks, and real-world case studies, actionable strategies are analyzed to guide companies and teams through the adoption of change, improving operational efficiency, internal collaboration, and competitiveness.

Key Topics

AI and digital transformation
Change Management and culture of change
Organizational innovation
Process automation and optimization
Leadership and team engagement

Target Audience

Companies, innovation managers, HR managers, consultants, startups, digital professionals, and organizations interested in AI, innovation, and digital transformation.

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Milan – Bolzano – Bari – Aachen – Madrid

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    Antonella Girone eCommerce Strategist, Performance and Search Marketing Manager, Digital Innovator, Brand Addicted.
    | eCommerce & Digital Marketing
    | Associate Top 500 Digital MasterMinds
    | Environmental Supporter

    Contacts

    antonella@dwayofthinking.com


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